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My "Good to Know" articles are published on the 6th of each month, "Next Practice Insights" on the 16th, and Change Management articles on the 26th. You'll also find links to my books on Retention and Marketing, and my eBook "Shift." It details how your school can solidify its revenue stream with an effective strategy for the 21st Century tuition-charging school.
If your school's office is still manually creating tuition invoices and hoping parents will pay with a check, we should talk. Visit the Contact link to schedule an appointment, or scrol down to the bottom of the site to connect.
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There are 4 words that have the same essential effect: evangelization, marketing, education and change. Check out these definitions: Evangelization: To promulgate or promote a doctrine or idea, for example, enthusiastically. Marketing: The commercial processes involved in promoting and selling/distributing a product or service. Education: The act or process of imparting or acquiring general knowledge and[…]
Consider Raising Your Per Student Tuition 10% Plus $40 For Next Year (October 2016 “Next Practice” Insight)
I’ll bet you’ve said, “He’s lost his mind. We can’t raise our tuition 10%! There’s so much financial instability today, and people won’t be able to afford that!” Before you jump to that conclusion, the first word of the sentence is the most important one – “Consider.” Sometimes, we have to go WAY outside the[…]
Tithing is the practice of giving 10% back to God. It has its roots in the tradition of giving the “First Fruits” as a sacrifice and a gift of thanksgiving for blessings received. It’s a major component of the faith-formed mindset which considers everything as a gift from God. The Federal, State and Local governments withhold[…]
“The beginning of wisdom is to call things by their right names” – Chinese Proverb Words are interesting. Actually, the meaning of words is interesting, especially since they change. Consider the words used to describe something that evokes a personal positive emotional reaction. If we look at the 1950’s, it was “cool.” In the 1960’s,[…]
These square-like bar codes are a few years old now, but they still serve an important purpose. They make finding out more information about your school very easy. Your school should have them on all your brochures, flyers, posters, and information you send to parents and prospective parents as well as donors and other supporters[…]
Several years ago, I visited a school interested in using FACTS to capture tuition and fees, provide payment options to parents, provide real-time reporting, and follow-up with families that had fallen behind in their payment obligations. I received a very nice “thank you” note from the school administrator, which read, I know you’ve seen situations[…]
An article published in the April 16, 2013 Harvard Business Review was titled, “Change Management Needs to Change.” It states that change management has been a recognized discipline for over 50 years, yet despite the tools, training and books about the topic, most studies indicate a significant failure rate for organizational change projects. That doesn’t[…]
Dear School Administrator: Think You’re Not in the Sales Business? Think Again! (August 2016 “Next Practice” Insight)
About 30 years ago, I left my job as a math and science teacher in a Catholic elementary school to become the Program Director of a public radio station. Since the station was licensed to a university, the station used students in many of the key roles in the operation of the station. In my[…]
It’s hard to believe it’s August already. For many of our nation’s youth, school starts this month. If it doesn’t, then it starts the day after Labor Day. This year will prove to be a year with many challenges: Common Core Curriculum, staff changes, technology enhancements, flipped classrooms, learning management systems, 1 to 1, BYOD,[…]
Back in October of 2001, Jim Collins published one of his most well-known works: “Good to Great: Why Some Companies Make the Leap…and Others Don’t.” It’s been one of the staples of the library of those leaders who want to take their companies to the next level, from being a good company, to being a[…]
Many schools have “discounts” on their tuition for multiple children enrolled in the school, as well as for children from a particular faith community if they’re enrolled in a faith-based school. Some Catholic schools even go so far as to say, “Here’s our cost of education, but here’s our tuition for non-Catholics, here’s a discounted[…]
A tetrahedron is a commonly called a three-sided pyramid, even though it has four sides. Each side is an equilateral triangle. One side is not more important than another; they are equally important. Change the dimension of one of the triangles, and the entire object must adjust to accommodate the change and to maintain its[…]
Many of the schools I visit have claimed, “But we’re different!” And that’s a great thing, especially when it comes to marketing a school. Indeed, it is the unique, distinctive and remarkable traits of a school which emotionally engage parents of children, leading them to make the cognitive decision to enroll their children. Interestingly, one[…]
It’s a pie chart of suggested revenue categories for your school. If your school is parish-based, a target to consider is 40% of revenue from realized tuition, 40% of revenue from development/advancement activity (which is used for need-based financial aid and/or scholarship), 10% from fundraising, and 10% from the parish(es) and/or church(es) that sponsor your[…]
Many faith-based and private schools are taking advantage of “scrip” programs to help parents afford the cost of educating their children. Parent booster organizations for other non-profits and programs in public schools have seen the success of these programs, and are also jumping on the bandwagon. After all, it’s simply a matter of changing a[…]
Our educational system and experience in the classroom has trained us to do many things, such as learn about processes, the scientific method, logic, and mathematical truths, as well as understand poetry, inferences, social commentary as displayed through artistic representation and to gain understanding through empathetic sharing. As people who want to make things easier,[…]
In 2005, a colleague of mine published a book that spoke about the difficulties Catholic schools were facing. I was intrigued, since I had a couple of years of doing development work for schools under my belt. But while this author’s perspective dealt with the forces of society and its impact on parents, how they[…]
There is a Chinese proverb that says, “The beginning of wisdom is to call things by their right names.” During the time I was working for a Diocesan office for Catholic school administration, I would cringe every time a family was sent to “collections.” It meant for some reason or reasons, a family had failed to[…]
If you’re a user of Facebook, LinkedIn, Twitter, or other popular social media, you may have seen a quote by a fellow named Jack Dixon: If you focus on results, you will never change. If you focus on change, you will get results. The interesting thing is that while this quotation is posted in hundreds[…]
There’s a curse that goes, “Be careful what you wish for…you may get it.” The problem is we set expectations for ourselves and for situations, and then are surprised by the unintended consequences which may result from getting what we want. We’ve all had these types of experiences. You may lease a new car rather[…]